It's the mascara placed near the roots, not the tips, that gives the illusion of length. Black works for everyone but can be harsh on light-skinned ladies, depending on their eye color or color eyeshadow.
Primers coat lashes and separate them before you apply mascara. Makeup artists swear by mascara primer, but it's an added step, maybe only necessary for a special occasion.
Pull the wand up and through lashes, wiggling as you go. The wiggling part is key because it separates lashes.Close the eye and place the mascara wand on top of lashes at the base and pull through to remove any clumps.Tip: Always apply two coats, but before the first one dries or you'll get clumps if you attempt another swipe.Try not to pump the wand in and out of the tube too much. This introduces air into the tube, which will cause your mascara to dry out sooner than it should.